The road that commercially and culturally connected the East with the West, known as the Silk Road, was the subject of an exhibit in the Museum of Natural History of New York. For online publicity, we decided to create an experience that generates interest in the exhibit via a “live” visit that includes a bit of everything that can be found there. A traveler’s journal takes us on a tour of 4 principal cities along the ancient route through Asia, showing some of their culture and customs. The microsite also includes a trivia quiz which puts to the test information that users have learned while navigating, in order to win tickets to Yo-Yo Ma’s Silk Road presentations at the exhibit.
Year: 2009