For the 2011 Copa América, we developed a Facebook application that let users fill one of the host stadiums by inviting their Facebook friends. It also counted in their friends’ friends. Winners who filled a stadium participated in a drawing for tickets to see Argentina play, and there was a prize of tickets for the final game as well. With the application, users could launch their campaign to invite their friends, put together a flyer and post it on Twitter.
Year: 2011