Bond

It turns out that at the end of 2022, Summun Energy, the Colombian company that provides services in the Oil & Gas industry, had to change its identity after being acquired by the Lucens investment fund.

From its new name, logo and slogan to the launch event, Cactus was present at every stage.

Watch the video, and below we'll continue telling you more about it.

This is how we allocated a special team to travel to Bogotá and create an audiovisual record with interviews of all the staff, “beauty shots” of their operations base in Yopal, and fieldwork to show their services in action.

Additionally, we designed various assets, including truck plotting, uniforms, helmets, shirts, office interiors, signage, a 3D logo for the reception area, and a host of other materials to revamp the company's stationery.

We also developed their new website and created their social media strategy, generating 11 audiovisual pieces that portrayed the company from different angles, as well as a video manifesto with frame-by-frame illustrations.

Additionally, we designed various assets, including truck plotting, uniforms, helmets, shirts, office interiors, signage, a 3D logo for the reception area, and a host of other materials to revamp the company's stationery.

We also developed their new website and created their social media strategy, generating 11 audiovisual pieces that portrayed the company from different angles, as well as a video manifesto with frame-by-frame illustrations.

We even designed custom Bond golf balls for the launch event of the new brand!

The client was delighted, and so were we! It was another intense project, just the way we like it. Creating a new brand, its image, and all the accompanying assets to build a fresh identity.

If you haven't watched the video yet, you can see it here.

ideas matter

Bond