Phenix Tennis Tour
A Tennis Pro-Am tour co-founded by David Nalbandian.
DAVID...wait for it....NALBANDIAN
One of 2 tennis players in the world who manged to beat the big three. Rafa, Federer, Djokovic.
He defeated the best 3 players of all times in the same tournament……WHAAAAT???​
We started by designing and animating the logo.
Then we came up with the slogan
#ThePerfectMatch .
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Once we had the brand in place, we produced an event to launch it:
The Phenix Tennis Cup , a charity tennis exhibition for which we did...
Posters, invitations, credentials, social media and
video coverage of the event!!! :)
But that's not it...
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Because the end goal is the Phenix Tennis Tour.
A pro-am tournament, that is, between professionals and amateurs with the most iconic tennis players of all time.
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Check out the teaser video...
the tour website...
and a comprehensive social media strategy.
Anyway, if you dreamed with Yannick Noah, Gaby Sabatini or Bjorn Borg as a kid, this tour is for you.