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SELDOM SCENE

Wow, our first venture into the theatre!

It turns out there's a new theatre company in Atlanta whose plays are defined as a "symphony of chaos." Far from traditional narrative, they overlay different layers of confusion that challenge the viewer with strangeness, creating a multisensory experience.

This company, led by playwright Dave Lauby, hired us to create their identity, and as always, we started with a concept.

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That's right, we took Dave's admiration for Magritte and came up with the claim: THIS IS NOT THEATRE

With that concept in mind, and inspired by Dave himself, we designed the company's logo. Take a look at how beautiful it is:

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Then we embarked on building and designing the Seldom Scene website, which includes a casting form for their new productions.

Thank you, Dave, for trusting us! A fresh milestone in the chronicle of delighted Cactus clientele ❤️

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