Bond

In late 2022, Summun Energy, a cornerstone of Colombia's Oil & Gas industry, embarked on a transformative journey. Following their acquisition by the Lucens investment fund, they faced a pivotal moment: the need to reshape their identity while honoring their industrial heritage. This wasn't just a rebranding—it was a story of evolution, where traditional energy expertise would meet future-focused solutions.

Our challenge was to craft a brand that could bridge these worlds. Working closely with their team in Bogotá, we developed 'Bond Energy Solutions'—a name and identity that captures their role in connecting good energy ("conectando buena energía") across Colombia. From their wave-inspired logo to their sophisticated digital presence, from field equipment to corporate touchpoints, we orchestrated a comprehensive brand transformation that touched every aspect of their operations.