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Seldom Scene
Project type
Branding
Date
2022
Location
Atlanta
We transformed Seldom Scene from an audacious idea into a full-throated theatrical rebellion. Starting with their signature upside-down face logo, we developed a brand identity that challenges traditional theater at every turn. Inspired by Magritte's surrealism and driven by their 'Symphony of Chaos' philosophy, we crafted a visual ecosystem where structured minimalism collides with explosive creativity. From their provocative website declaring 'This is NOT theatre' to holographic business cards that perform their own little drama, each touchpoint reinforces Seldom Scene's mission to turn conventional theater on its head.
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