ABOUT US
We are an agency born in 2007, at a time when digital and traditional marketing were different things, when boxes, lines, and barriers were still present but have finally vanished. For 17 years, we have been working for the best brands in the world, building relationships and connections with their audiences, fans, and followers.
APPROACH
We tell their stories using imagination, creativity, and technology in a world that never stops surprising us, constantly changing, evolving, stopping, starting, and throwing at us challenges that are hard to imagine.
Within this beautiful chaos, our purpose is clearer than ever. We are brand creators, and we build experiences that tell their stories in a unique and impactful way.
TEAM
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Sebas Polacek- Co-founder - Managing Partner
Bussines boy
Bachelor's degree in Business Economics from the Universidad Di Tella, he began his career at Accenture before discovering the fascinating online world in London, working for Sportal.com and Incline Media.
Upon returning to Buenos Aires, he worked for the multinational agencies Euro RSCG and Wunderman before founding Cactus with Vicky.
He led regional projects for brands such as Microsoft, Coca-Cola, Bayer, Ford, Nokia, Sony, PlayStation, Banco Galicia, and Visa. He is a dedicated tennis player and a newfound piano enthusiast.
Tel: +54 9 11 6781 3560
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Vicky Parrella - Co-founder - Creative Director
Desing girl
Graphic Designer from UBA (University of Buenos Aires), she worked on Infographics at Clarín and Bridger Conway. She served as Creative Director at the multinational agencies Euro RSCG and Wunderman.
She was the creative mind behind regional campaigns for brands such as Coca-Cola, Sprite, Fanta, Chevrolet, Nokia, Microsoft, Ford, and Bayer.
Five years ago, Vicky began her journey as an artist, painting watercolors and acrylics, exhibiting at fairs like BADA and participating in the Chaco Biennial. Today, she sells her works in Latin America, the USA, and Japan.
Tel: +54 9 11 6781 3574
BASE IN BUENOS AIRES
Nacidos en la cuna creativa de Argentina. Nuestras raíces en un país conocido por su caos económico nos han enseñado a aplicar la creatividad a los negocios. En constante interacción con el mundo, nuestro viaje nos ha hecho bilingües. Esta perspectiva única es lo que nos distingue.