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Georgia Tech

Project Type

Academic Marketing

Date

Jan-Jun 2025

Location

Atlanta, GA

Atlanta surprised us with an incredible challenge: working with Georgia Tech, one of the most prestigious technological universities in the United States. We met Inga, a brilliant scientist who directs the Ph.D programs, who needed to enhance their recruitment efforts to attract the best national and international talent.

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Infographic titled "Anatomy of a Scientific Mind: Life in the Biological Sciences Ph.D. Programs" featuring a Georgia Tech student walking through a natural campus setting with golden anatomical illustrations (brain, heart, and skeletal system) overlaid on their figure. The design presents three main sections: Scientific Excellence (highlighting research innovation, academic prestige, and resources), Exceptional Quality of Life (emphasizing Atlanta's location, supportive community, and wellness resources), and Comprehensive Financial Support (detailing complete financial packages and research support). Each section includes detailed bullet points and authentic student testimonials, all set against a sophisticated green color palette that reflects the biological sciences theme.

Detailed map of Midtown Atlanta centered on Georgia Tech's campus, featuring numbered location markers and organized into four key categories: Cultural Scene (including High Museum of Art, Fox Theatre, Alliance Theatre, and Atlanta Symphony Orchestra), Gastronomy & Recreation Scene (highlighting Ponce City Market, international restaurants, and study-friendly cafés), Green Spaces & Recreation (showcasing Piedmont Park, Atlanta BeltLine, and Botanical Garden), and Connectivity (displaying MARTA stations, bike infrastructure, and transportation options). The map uses a sophisticated green and yellow color scheme with Georgia Tech School of Biological Sciences branding, accompanied by the tagline "Your path, our commitment." The visual emphasizes the strategic location advantages available to Ph.D students living and studying in Atlanta's cultural and scientific hub.

Group photo of a diverse Georgia Tech research team standing together in a state-of-the-art biological sciences laboratory. Eight researchers wearing white lab coats pose in front of laboratory benches equipped with scientific instruments, including microscopes, centrifuges, and various research equipment. The lab features bright green accent walls, extensive shelving with organized research supplies, bottles, and materials. The team includes faculty members and Ph.D students of various ages and backgrounds, representing the collaborative and international nature of Georgia Tech's research environment. The modern, well-equipped laboratory setting demonstrates the "Scientific Excellence" pillar, showcasing the advanced facilities where future scientists conduct cutting-edge research.

Screenshot of the specialized Ph.D in Biology homepage featuring underwater coral reef imagery that represents the intersection of biological research and environmental impact. The design seamlessly integrates scientific photography with modern web design elements.

Double-page spread from Georgia Tech's comprehensive Ph.D. programs brochure featuring a dramatic outdoor research scene on the left side with an illuminated tent against a mountainous landscape under a starry sky, symbolizing the spirit of scientific discovery and exploration. The right side displays a clean, organized grid layout listing six Ph.D. programs: Applied Physiology, Bioinformatics, Biology, Ocean Science and Engineering, Quantitative Biosciences, and Neuroscience and Neurotechnology. Each program is numbered (01-06) with subtle navigation arrows, using a sophisticated gold and neutral color palette that conveys academic prestige and scientific excellence. The design balances inspirational imagery with clear, accessible program information.

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