Phenix Tennis

Co-founded by David Nalbandian — one of the only players in history to defeat Nadal, Federer, and Djokovic in the same tournament — Phenix Tennis is a pro-am circuit that brings together the most iconic tennis legends of all time. Cactus built the brand from scratch, starting with the logo, tagline, and identity, then took it all the way through the launch event: the Phenix Tennis Cup, a charity exhibition for which we handled signage, invitations, credentials, online media, social content, and full audiovisual coverage. From there, we developed the tour's sales teaser video, lead generation website, and complete social media strategy.