R3SET

Born from the minds of three former Bayer executives, R3SET is a science-backed stress relief supplement built for the U.S. market with a simple premise: when your system gets overwhelmed, you reset it. Cactus built their complete brand ecosystem from the ground up — crafting a fresh identity that transforms the stress-support category from clinical to conversational, through vibrant visuals, playful messaging, and an inviting digital presence. The work spans bold packaging design, an e-commerce experience, email strategy, a Stress Management Journal, and social content scripted for the face of the brand: Paris Hilton.